Venture Capital in the services sector

LongInvest Ventures

We invest in services companies that transform everyday experiences through technology — with a focus on artificial intelligence, conversational agents and the bridge between the physical and digital worlds.

Our thesis

The future of services will be technological, conversational and close to the customer.

LongInvest Ventures operates with the conviction that the services sector is undergoing its greatest transformation in decades. Companies that learn to leverage artificial intelligence to streamline operations, open new engagement channels and reimagine in-person experiences will build lasting structural advantages.

We back businesses that help other organizations adopt and optimize technology — especially at the intersection of human service and conversational agents, and between the physical world of services and the digital infrastructure that makes it smarter.

We look for entrepreneurs who see, in their customers' day-to-day reality, tangible opportunities to apply AI: reducing friction, scaling expertise, connecting people and systems, and creating new value-delivery models across the services sector.

Focus Areas

Where we invest

Conversational Agents

Startups leveraging LLMs and intelligent automation across customer service, sales, support and engagement — delivering measurable outcomes and natural experiences.

AI Applied to Services

Solutions that turn data and processes into faster, more predictive and more personalized decisions within services operations.

Digitizing the Physical

Companies that translate in-person operations and the day-to-day of physical services into digital, hybrid and connected workflows.

Services Infrastructure

Platforms, APIs and tools that enable other companies to build, scale and optimize their own service offerings.

Approach

How we think about investing

01

Clear thesis, execution first

We value teams that already show real traction or proof of concept with customers, even when the model is still evolving.

02

Day-to-day operations as a lab

We look for companies solving genuine problems in services operations: queues, scalability, training, retention and customer acquisition costs.

03

Technology in service of the customer

The differentiator isn't AI itself, but the ability to apply it in a relevant, ethical and sustainable way to the customer's business.

04

Long-term partnership

We act as active partners, supporting strategy, go-to-market, governance and subsequent growth rounds.

Founder

Who leads LongInvest Ventures

Marcelo Rodrigues

Founder · São Paulo, Brazil

Marcelo is the founder of LongInvest Ventures. A lawyer with more than three decades of experience in corporate and financial transactions, M&A and advisory on structured operations, he also leads Wealth Management at LongInvest Family Office. Portfolio Manager, acting as a professional manager of securities portfolios (CVM ANBIMA-licensed manager) for families through LongInvest Family Office — Wealth Management. His career combines the rigor of corporate and financial law with the long-term vision typical of an institutional investor — a combination that guides LongInvest Ventures' thesis in the services sector.

  • 30+ years of experience in corporate and financial law, M&A and corporate transactions
  • Portfolio Manager at LongInvest Family Office — Wealth Management
  • Serves as Special Legal Counsel on complex corporate transactions
  • CGA and CGE ANBIMA certifications — liquid asset management and structured funds
Contact

Let's talk about the future of services

If you're building a company that uses technology to transform the services sector, we'd love to hear your story.